An e-commerce site is one that sells products or services. You can apply the same SEO techniques to both types of sites, and it’s important to do so. However, there are also some unique factors that you need to be aware of when dealing with an e-commerce website.
SEO for e-commerce websites or the role of SEO in e-commerce is very major, so before you begin, you need to know what type of SEO you want to perform. There are two types: on-page and off-page SEO. On-page SEO refers to everything that happens within the content or code on your website, while off-page SEO refers to everything outside your e-commerce website.
Giving your eCommerce website a boost in search engine optimization can be difficult, especially if you’re not an expert or familiar with SEO techniques. But don’t worry! This blog will walk you through some of the most important factors to consider when doing SEO for your eCommerce website.
How to Do SEO for eCommerce Website
SEO for eCommerce websites is a little different from SEO for blogs or business sites. Ideally, your eCommerce website should be designed to appeal to your customers, not the search engines. You don’t have to worry about keyword density and keyword stuffing on your site, but you do have to ensure that it’s easy for people to find what they need.
This means that you will want to make sure your site is well-organized. If you have a lot of products available in different categories, make it easy for customers to find what they’re looking for. The following are the top 10 SEO tips and strategies for eCommerce websites:
1. Do focus on relevant keyword research
First, it is important to understand that eCommerce SEO and traditional website SEO are not the same things. Most of the information available online about optimizing eCommerce store pages for search engines is outdated and does not apply. It is important to keep this in mind when trying to find information about SEO for your e-commerce store.
For the best eCommerce SEO, you need to focus on relevant keyword research. This includes concentrating on keywords specific to your business, as well as those that are broader and less specific. And, avoid keyword stuffing on your eCommerce website, Google does not like this kind of website.
- Also read: 10 Most Powerful WordPress SEO Tools of 2022
2. Write unique & SEO friendly content
If you’re in the process of building your e-commerce site, one of the most important things you can do is make sure your content is unique and optimized for search engines.
When you write unique, well-written content, you’re setting yourself up to rank higher in search results and gain more traffic from keywords related to your products. Ideally, this will result in more sales and revenue for your business.
The title tag is one of the most important elements of on-page SEO. Search engines use them to rank a page in the SERPs, so it’s very important to not only include relevant keywords and phrases, but also limit your title tag to 60 characters. There are several SEO reasons why it is so important.
HTML is limited to displaying 66 characters in a heading tag. If you try to go over this limit, you’ll receive an error when trying to validate your HTML code. So you have no choice but to shorten your title tag.
Search engine optimization, or SEO, is a method of attracting visitors to your e-commerce website using keywords in the content of your page. You put these keywords on your page so that search engines can find you easily when people search for a particular topic. These keywords should be used in the headings of your page, such as H1, H2, and descriptions.
Using focus keywords in the headings is one of the best methods of increasing your click-through rate because it gives directions to the browser as to what content to expect on a particular page. Using focus keywords also increases the chances of your site getting ranked high in the SERP.
5. Optimize your eCommerce product images
Product images are incredibly important, and they’re often the first impression a potential customer has of your business. But eCommerce product images are often overlooked by companies and consumers alike, especially on mobile devices, where they’re shrunken down with limited resolution.
To ensure that your eCommerce product images are optimized for maximum impact. Use high-resolution images and photo editing software like Photoshop, CorelDRAW, or the online Canva tool to optimize lighting and color balance.
- Also read: SEO For Educational Websites & Institutions
6. Add eCommerce schema markup
If you’re a retailer or eCommerce service provider, and you aren’t using eCommerce schema markup, then you’re missing out on valuable SEO benefits. It’s not that hard to implement, so there really is no excuse for any online retailer to be left behind.
The first of many SEO benefits is that Google can display rich snippets in search results, which are clickable and therefore encourage more clicks because they provide more information about the products. For example, if you search for a specific product, Google will show you the product name, price, rating score, a thumbnail image, and a link to the page where your product is sold.
7. Create an XML sitemap & submit it to the webmaster tools (Google, Bing)
Creating an XML sitemap for your eCommerce website is a sensible move, given that the purpose of XML sitemaps is to help both your users and Google’s web crawlers find what they’re looking for. A well-designed and maintained XML sitemap will make it easy for your users to click on the products they want to buy.
And it’s particularly important if you have numerous products in a wide array of categories and subcategories. An XML sitemap helps Googlebot do its job more efficiently so that your site isn’t penalized.
- Also read: SEO For Travel Websites | 10 Travel SEO Tips
8. Internal linking
Internal linking is an important part of SEO for eCommerce sites, but it’s often overlooked. One of the challenges it presents is that eCommerce sites tend to have a more fluid structure than blogs, the content isn’t necessarily organized in chronological order or by category.
This means you’ll want to do your best to organize the site in a way that makes sense from the point-of-view of your consumers, which will help them find what they’re looking for and shop faster. Also, it reduces your e-commerce site’s bounce rate.
9. Build dofollow backlinks from relevant websites (off-page SEO)
Just like links from other sites, backlinks from eCommerce websites are also very important for Google rankings. If you are an eCommerce site owner, you should have your own dofollow backlinks to improve the ranking of your website on Google.
However, it is quite difficult to find good quality dofollow backlinks for your website. You need to spend a lot of time and money to find relevant dofollow backlinks from other websites.
- Also read: 40 Free Do-follow Guest Posting Sites List
10. Optimize page speed (desktop and mobile)
Page speed is a very important ranking factor for Google and other search engines. Page load time directly impacts the bounce rate of your site. Slow page load time is one of the main reasons why people don’t buy from your e-commerce site, and it also affects the user experience.
If you have a slow site, then you will lose most of your customers to your competitor’s site. But if you have a fast site, then you will be able to retain more users on your site and thus increase the conversion rate.
Bottom line
With the right type of SEO strategy, your e-commerce site will be more attractive to potential customers, and you can boost your sales considerably. If you follow the above-mentioned easy tips, you will likely see some nice results and always think of the user first.
