If you have an AdSense for content ad unit that receives a relatively low number of impressions, it’s possible that not all advertisers will serve their ads to your users. Multiplex ad units increase the fill rate for your site by including more than one advertiser’s content in each ad unit.
Multiplex ads can be an effective way for publishers to increase their ad revenue, especially when the ad inventory is low. The Google AdSense multiplex ads feature allows publishers to create responsive ad units that can serve more ads than standard ad units on a single placement.
With multiplex ads, you can set the maximum number of ads that can be shown in a single ad unit and increase your ad revenue by serving more ads when inventory is low. Here’s a quick overview of Google AdSense their Multiplex ads.
What is Google AdSense?
Google AdSense is a program used to display advertisements on websites. When someone visits a website using AdWords, they may click on an advertisement and be taken to the advertiser’s site where they’ll be able to make a purchase. Google then takes a small percentage of each sale, and pays the website owner based on how many times their ads were clicked.
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What are Google AdSense Multiplex Ads?
Multiplex ads are a new AdSense feature that allows you to use three ad units on the same page. Each ad unit is served as a separate ad, but can be styled as a single unit. Multiplexed ads are designed to increase your ad revenue without taking up more space on your pages.
Multiplex ad units contain two or more ad formats, such as text and image ads. Google AdSense Multiplex ad units automatically adjust their size and shape depending on the available space on your webpage and the number of advertisers’ ads eligible to display.
How do AdSense Multiplex ads work?
With Google AdSense multiplex ads, you can serve additional ad units on your page without increasing your overall page load time. Multiplex ads work by loading additional ad units from the AdSense server once the first set of ads has already been rendered on the user’s browser.
Multiplex ads are currently compatible with responsive, fluid, and fixed-size ad units, and will be available for all platforms (desktop, mobile web, and apps) soon.
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Why use AdSense Multiplex ads?
The main reason is that you can make more money with them. This is because you are allowed to put up to three standard ad units on a page. With each of these units, you can show text, images, or both kinds of ads.
The second reason is that they look more pleasing than the standard up to three ad unit layouts. You can arrange your ads in ways that suit your website, with no need for extra HTML code.
How to create an AdSense Multiplex ads unit
Multiple ad units allow you to place several ads together in one ad unit. To create multiple ad units, follow these steps:
- Sign in to your AdSense account.
- In the left navigation panel, click My ads.
- Click “New ad unit.”
- Select multiple ads.
- Enter an appropriate name for your ad unit.
- Done!
To choose which size you want your multiple ad units to be, select a predefined size or enter a custom size. If you want to create expandable multiple ad units, you must use one of the predefined sizes.
What are the best practices for using Multiplex ads
- Ensure that the AdSense ad units on your site have adequate ad inventory. Make sure that you have enough advertisers bidding on these ad units that they’re able to sustain multiplex ads.
- Choose the right ad unit size. Because Multiplex ads are responsive, they’ll adapt to any available space on your page.
- Add a new ad slot at the end of every article to increase your site’s revenue potential.
- Use more than one multiplex ad unit per page to increase revenue potential and provide users with more relevant content options in multiplex ads.
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Conclusion
Overall, Multiplex ads are one of the best forms of Google AdSense ads. They retain most of the benefits of full-width ads while also providing you with greater flexibility in regard to ad placement. Plus, they provide a better experience for your readers and allow you to earn more money.
FAQs on Google AdSense Multiplex ads
What is AdSense Multiplex ads?
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Who is eligible for using AdSense Multiplex ads?
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