Email marketing is one of the most effective ways in which businesses can reach out to their target audience and promote their brands; it builds loyalty, trust, and brand awareness. While there are best email marketing practices tools being used by companies in today’s day and age, email marketing is still known to be one of the most successful ones as it has a high return on investment.
And when it comes to email marketing, you need to make sure that you are using the best email marketing tools for business, so that your campaigns are more effective and have higher chances of conversion. If you are planning to start an email campaign or are looking for the best email marketing software or tools that can make your campaigns more effective, with the popularity of email marketing growing by the day, it’s no wonder there are so many email marketing tools out there.
Even with all these marketers and these different software platforms, it’s still a challenge to find the best email marketing tool for your needs, but the following is a list of the top 10 email marketing tools for 2022 that you should use for your business or marketing.
1. HubSpot Email Marketing Tool
Although there are numerous email marketing tools available on the web, many fail to consider how they will benefit their particular business. When it comes to the world of digital marketing, HubSpot is one of the best in terms of functionality, design, and use. When it comes to productivity and reaching customers, the tool is considered a leader in the industry.
HubSpot is one of the most widely used email marketing tools by marketers. Its cloud-based software can be used to improve productivity and enhance communication. It helps business owners execute their email, social media, and SEO strategies.
2. Mailchimp
Mailchimp is one of the most popular best email marketing tool, It is used for using email for business purposes. It has a user-friendly interface, and you can use this tool without having any knowledge of coding.
Mailchimp is a well-known email marketing tool that has over 5 million users worldwide. It offers a range of benefits, from email marketing to customer relationship management (CRM). The Mailchimp dashboard makes it easy for marketers to design, send, and analyze email campaigns across all platforms.
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3. Zoho Campaigns
Zoho Campaigns is a full-fledged email marketing platform by Zoho. It comes with advanced features and is easy to use. The campaign builder tool of this email marketing software allows you to design and deploy an email campaign without any coding skills required.
A comprehensive set of campaign templates, insightful analytics, data tracking, and other capabilities make it a great option for small businesses as well as large companies working to build out an effective email marketing strategy. Zoho Campaigns is a perfect email marketing tool available today for any organization.
4. Sender
Sender is a very nice email marketing tool for professional marketers. Sender allows you to easily create and manage your email campaign lists and send newsletters to numerous subscribers. The dashboard just makes everything so easy to manage, and you can see what is and isn’t working, from there you can adjust your strategy and contact lists.
Sender is a pretty cool email marketing tool that you might want to check out if you’re looking for an alternative to some of the traditional email sending platforms. Read it if you’re looking for social media monitoring tools.
5. SendinBlue
Not all the time, but just in case you would like to instantly send an email newsletter then you can use tools like Sendinblue that help you achieve faster results. Sendinblue is a tool that integrates with your e-mail provider like Gmail and sends marketing messages on your behalf.
They have a simple yet powerful web-based dashboard that allows you to send various emails with lots of integrated features. If you’re looking for an email marketing tool that is affordable, flexible, has a lot of features, and it’s easy to use, then SendinBlue is the right email marketing service for you.
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6. SendPulse
SendPulse’s features really impressed us, especially their segmentation and automation tools. In fact, SendPulse offers some features that even other email tools don’t provide. If you want more control over your contacts and a more robust platform for managing various email campaigns, then we think SendPulse is the tool for you.
It helps in sending the email to the subscribers exactly when they are there and ready to receive the message. One of the primary reasons why SendPulse is so popular among users is that it does not cause any issues if your domain gets blocked by any recipient server.
7. Mailjet
Mailjet is one of the super email marketing tools that you can use to help boost your business. It has a lot of great features that will help grow your business, reduce costs, and save time and energy in the process. It is ‘the complete solution to boost sales and increase ROI’. You can send marketing campaigns, and transactional messages and manage your mailing lists.
However, it also provides business-to-consumer (B2C) features like email tracking and automation to help ease customer anxieties about receiving the right information at the right time. The user interface is easy to learn and set up, especially for those who have little or no experience using email marketing software.
8. Omnisend
Omnisend is a fantastic email marketing tool. With its quick and easy email creation, complete with a drag-and-drop interface, Omnisend helps you get your emails sent on time, every time. It’s one of the best email marketing tools out there, and it can help any business get real results from their email marketing efforts.
Omnisend has a strong mix of email marketing software and services that will help get your online marketing working for you. They have both visual tools, such as drag-and-drop contact lists, and CRM capabilities with email tracking built-in, so you can see what works best for your business.
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9. Moosend
Nowadays, a lot of companies have been shifting to email marketing, as compared to direct mail or other types of advertising. This is because it offers plenty of benefits that you cannot get from the other marketing methods.
And Moosend really the best email marketing tool and is different from other services because it can import emails for you instantly, so you don’t have to hassle with importing tons of contacts into your autoresponder service, it has great on-the-go templates to streamline your message creation process, and finally it’s cheaper than any other email marketing service.
10. MailerLite
It’s a straightforward solution for sending professional marketing emails to customers and prospects. You can also use it to create landing pages and promotions. First, you can run your campaign using a drag-and-drop builder or code your own HTML newsletter, which may be useful if you want to integrate your site with Mailerlite.
If you want to create landing pages, building them has never been easier. Next, automatically import your contacts, create email builder templates, and send them out. There’s also an easy-to-use dashboard that shows you who opened your email and where they are from.
Few Tips on Email Marketing Strategy
Use a professional-looking email template
Email templates should look clean, crisp, and professional. A good way to do this is to use a pre-designed template that comes with your email service provider. If you have access to a website builder, you can create your own template using HTML code
Include a subject line
The subject line is what grabs people’s attention first. Make sure it includes keywords related to your product or service. You want to make sure that people know exactly what they are signing up for.
Write a short message
People don’t read long emails. Keep your messages under 250 words. People are busy, and if you bombard them with information, they may unsubscribe.
Be consistent
Make sure that all of your emails follow the same format. This means that you should always send out the same type of email at the same time. This makes it easier for people to remember how to sign up for your newsletter.
Don’t spam
Spamming is the sending out of hundreds of emails without any regard to whether or not someone wants to receive them. Spammers often get caught doing this, and their websites are shut down.
Offer something valuable
Offering something valuable in exchange for people’s email addresses is a great way to build trust. Give away freebies, discounts, or coupons.
Send out emails regularly
If you only send out one email per month, then you won’t build up much of a following. Instead, try sending out two or three emails each week.
FAQs on Email Marketing
What is Email Marketing?
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Should I use HTML or text-only emails?
Conclusion
In the end, it’s up to you to decide which email marketing tool meets your needs. But don’t let a steep learning curve put you off from trying out a new tool. You might find that these tools have some unique features that make them ideal for your business. We hope this blog on email marketing tools has been helpful.
